Rico Solo

First designer embedded within the cross-functional customer squad, leading the foundational product design of multiple customer-facing applications. Responsible for the end-to-end design process, enabling massive capability uplift for the business to serve customers digitally and manage heavy machinery and finances. Also led initiatives within the design chapter and the internal AI governance group.

• AI governance and fluency

  Established AI governance foundations and helped elevate AI fluency across the organisation, connecting strategic decisions with practical use cases, responsible interaction patterns and delivery considerations.

• Multi-tenant product foundation

  Led the foundational product design of HD360 and created reusable patterns that supported multiple brands, platforms and customer contexts.

• Design capability

  Introduced accessibility standards, motion principles and collaborative practices that strengthened design quality across teams.

Led the design, development, and implementation of digital interfaces across various customer and franchise touchpoints, including drive-thru digital signage, web applications, and motion graphics.

• Customer touchpoints

  Led interface design across drive-through signage, web applications and motion graphics for customer and franchise experiences.

• Design automation

  Built data-driven production workflows that connected pricing information directly to After Effects and InDesign.

• Spatial storytelling

  Used Google Earth to create immersive fly-throughs of prospective franchise locations.

Championed the creation of user-centred digital experiences for web, motion graphics, and video production (including Kids Helpline). Advocated for the customer with qualitative and quantitative data insights to engage business stakeholders, driving initiatives that yielded positive customer feedback.

• Evidence-led design

  Combined qualitative feedback, NPS signals and web analytics to shape and validate digital initiatives.

• Cross-channel experiences

  Designed across web, motion and video to support services including Kids Helpline.

• Design standards

  Established visual guidelines that improved consistency across digital and organisational touchpoints.

Facilitated collaborative, creative problem-solving within PwC's accelerated strategy practice (The Difference). Contributed to the ideation and execution of innovative solutions for complex enterprise and public-sector challenges.

• Strategic facilitation

  Guided structured problem-solving with senior stakeholders across complex public and private-sector challenges.

• Visual synthesis

  Translated live discussion into clear visual models that helped groups understand decisions and trade-offs.

• Rapid prototyping

  Used live prototyping and graphic scribing to make emerging ideas tangible during accelerated strategy sessions.

Operated an independent digital boutique design practice in Brisbane for over 5 years. Partnered with corporate clients, small businesses, medical aid organisations, charities, and entrepreneurs to iteratively prototype and deliver high-impact visual assets and digital products.

Embedded creative for an international medical aid manufacturing and distribution company. Designed and compiled comprehensive product catalogues, directed digital/print advertising campaigns, and designed large-scale exhibition signage.

Designed core user interface flows for a Brisbane startup created to unify personal contact channels (social media, email, phone numbers) under a single consolidated digital identity.